The impact of influencer marketing on clients and consumers is quite significant, given the continuous growth of social media platforms which have become an important part of people’s lives. The magical touch that influencer marketing has to offer is based on the fact that people trust personal recommendation, especially when it comes from popular persons in a specific field. Businesses have been increasingly relying on influencer marketing because an influencer’s opinion inspires trust in a specific brand, service or product. This unique form of marketing involves targeted exposure for businesses, since they can select influencers who have found their niche in a specific industry. Influencer marketing is cost-effective and its success can be monitored via engagement rates on social media, including the number of views, likes, shares and comments. It is sometimes more affordable than conventional marketing, and allows for discussions and engagement between influencers and their followers.
Influencer marketing increases website traffic and raises brand awareness, which translates into an increase in your website’s ranking in search engines. The volume of social media posts in search engine results has been rising significantly due to mass population usage of social media.
Another important factor in influencer marketing is that it is unaffected by ad blocking. Many web users upload ad blocking applications in order to avoid being annoyed by ads while browsing the internet. The blocking applications cannot hinder influencer marketing because your clients intentionally follow the influencers they admire.