When you have a newly created website, or insufficient traffic on your current website, how to get more people to visit? How to increase the exposure of your website to readers? One very practical way is the use of backlinks. Backlinks can be scattered on numerous webpages on the internet, and when clicked on, they direct the viewer to your website. It is an affordable way of marketing, as you simply have to pay for the backlinks to get posted on websites or webpages of your choice. Having many backlinks boosts the traffic to your website simply by having readers who are on other webpages on the net, get directed to your website with only one click. Backlinks play a major role in digital marketing for both startups and long established businesses who wish to develop their audience reach or maintain their position in the market.
Backlinks boost SEO because search engines give importance to websites that have many good quality backlinks. The quality of a backlink is measured by the degree of relevancy of the topics on both the targeted website and the webpage that the backlink is posted on. The higher the relevancy of the content of both pages to each other, the higher would the ranking of both pages be in search engines.
An interesting ‘anchor text’ should be created for each backlink, to entice the reader to click on it. It can be a phrase, a quote, or a sentence, which the actual backlink is inserted in. Once the viewer reads the backlink’s anchor text, he can click on it to get directed to the destination website.
A good anchor text should be attractive, intriguing, and simple at the same time, as readers tend to steer clear from complicated text or exaggerated ideas.