A successful advertisement needs to be eye-catching enough to capture the attention of its target audience. This is why designing an ad and creating its content should be based on identifying target clients and their interests. So, who are your customers in terms of gender, age, lifestyle, occupation and education? You need to figure out the answers to these questions in order to align your advertisement favorably with all the related factors. Highlighting the competitive advantage of your brand is key to establishing a robust position in the market.
The ad’s headline needs to be attractive yet simple, and should convey an important message to the audience. Content and graphics should be carefully formulated and designed to make sure your ad stands out from other ads.
It is practical to test the ad prior to publishing it to make sure it is effective enough, by presenting it to a test group for feedback. The impact and first impression of your ad should be taken into serious consideration. How inspiring and attractive is it? Does it convey the appropriate message? The assessment of your ad based on the opinion of the test group should give you some insight on how successful it would be once published.